The project is a logo design and visual identity for a company specialized in trade and manufacturing in the United States of America – Philadelphia.

The logo is designed in a unique and attractive style, where the first letter of the company name is integrated in an elaborate and distinctive way to be a prominent element that reflects the brand identity in an innovative way.

Orange was chosen as the main color of the visual identity, as this color symbolizes productivity, sophistication and vitality, reflecting the company's spirit and readiness to face challenges and developments in the trade and manufacturing market, in addition to the use of orange, white and black as secondary colors, which are colors that enhance harmony and balance in the overall design.

The visual identity has been carefully designed to reflect the values and principles of the company, with an emphasis on simplicity and clarity to ensure excellence and uniqueness in the market.